Modern Business and Optometry

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From Novelty to Necessity
A mission trip forever changed the way I view life and the profession of optometry

May You Find Success in the New Year... Here's How
May You Find Success in the New Year... Here's How Successful practices share a common trait that has little to do with age, ethnicity, gender or mode of practice.

Common Marketing Mishap
I've often written about new and different ways to market your practice. It's gratifying to get e-mails that you've used the strategies and witnessed success. But this month, I'd like to concentrate on marketing that, while popular, is historically poor and has a low return on investment. Just as with previous articles, your mileage may vary, and your results may differ from what I'm writing about here.

Dr. Press Aims to Help Improve Your Medical Coding and Billing
Are you leaving $40,000 annually on the table by not medically billing?

Optometry's Glass Ceiling
Have women broken through to assume leadership roles? By Jane Haseldine, Senior Editor

Four steps to a streamlined schedule
Analyzing your schedule in minute detail can help you gain control and keep your practice at peak performance.

Giving 110 Percent
Employee motivation, part one.

Measure Twice, Cut Once
Put this old adage to work in your practice and you'll be glad you did.

Improve Your Contact Lens Practice Image
We all have concerns about the eye health of patients who order lenses over the Internet and from 800 numbers. How do we emphasize the importance of contact lens care in our day to day practice? Here are a few suggestions to help improve your contact lens practice image.

Penny Wise and Pound Foolish
Money can't buy you happiness... But it can buy you a brand new Jaguar.

Staff Meetings Are A Must
Practitioners attuned to "economies of scale" should also pay attention to "efficiencies of scale" in their contact lens practice. In short, make sure that everyone in the practice is on the same page.

CLINICAL COUNTERPOINT : We Are All Educators
How do we become better doctors? By listening to our patients, our colleagues and our staff members.

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